Markster

Build the business you couldn’t before.

Take on more business.

We build and run the software and do the specialist work.

From the next business move to customer work delivered, and the capability the company needs after that. It all builds on the same company knowledge, tools and working system.

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RobertA1 Accounting · CPA

Robert reports $457K in new revenue over 12 months, with roughly half the working hours. Read more

The whole business

Your company’s next move can start anywhere.

A new offer, customer, hire, supplier, process or financial decision can change what other parts of the business need. Markster brings company knowledge, business expertise and software together to carry that work across the company.

A change in one part of the business can reshape what comes next.See how the work connects

A company system that grows with the business

One company system. The whole business.

Start with one need or opportunity. Company knowledge and working methods can carry the work into the parts of the business it affects.

Built around your companyOne company systemCompany knowledge, business expertise, software and performed work, adapted as the company changes.

Strategy & opportunity

Company direction, market and customer research, new opportunities, investment choices and business economics.

Products, services & new ventures

Product development, service design, pricing, improvement, new offers and the plans to bring them to market.

Brand, marketing & sales

Positioning, campaigns, content, advertising, sales support and proposals.

Customers & partnerships

Enquiries, account work, customer service, retention and business relationships.

People, hiring & administration

Roles, recruiting, onboarding, team operations, staff records and the administration around the company.

Suppliers, operations & delivery

Purchasing, supplier coordination, projects, schedules, company workflows, service delivery and follow-through.

Finance, accounting & cash

Bookkeeping, budgets, invoices, payables, receivables, payment systems, bank activity, collections and reporting.

Data, software & custom development

Company tools, integrations, automation, new workflows and custom modules.

Custom development

Your next capability belongs in your system.

When your business needs something new, Markster connects the tools, develops the workflow or builds the software. New capabilities use the company knowledge already in place, so the next move builds on the last.

How the company system develops

That work runs on software we build around your company and connect to your business tools. Sales, delivery, people and finance draw on the same company knowledge.

We use specialist methods and AI to carry out the work and check the results. Each new piece builds on that knowledge and those methods, and we keep developing the system as your business changes.

For example: following up unpaid invoices

Company records

  • Customer history
  • Invoices & payments
  • Correspondence & evidence

Unpaid invoice follow-up

  • Overdue invoices
  • Customer follow-up
  • Payment questions

Work that fits the systems you already use.

Bring conversations, customers, campaigns, documents and money into the same company system. Markster works around the tools your business already uses.

Conversations & meetings

  • Slack
  • Microsoft Teams
  • Zoom
  • Google Meet
  • WhatsApp
  • Telegram
  • Gmail
  • Outlook

Documents & teamwork

  • Microsoft 365
  • Google Workspace
  • Google Drive
  • Dropbox
  • Notion
  • Asana
  • monday.com
  • ClickUp

Customers & support

  • HubSpot
  • Salesforce
  • HighLevel
  • Pipedrive
  • Zoho CRM
  • Zendesk
  • Intercom

Advertising & social

  • Meta Ads
  • Google Ads
  • Facebook
  • Instagram
  • LinkedIn
  • X
  • YouTube
  • TikTok

Search & local presence

  • Google Search
  • Google Maps
  • Google Business Profile
  • Microsoft Bing
  • Apple Maps
  • Yelp

Accounting & payments

  • QuickBooks
  • Xero
  • FreshBooks
  • Számlázz.hu
  • BILL
  • PayPal
  • Square
  • Your bank

What changed for these businesses.

Customer stories from accounting, heating and plumbing businesses.

Tyler

Martin Plumbing · Co-owner

Close rate from about 1 in 5 to 3 in 4 through faster lead response.

Read Tyler’s story

Some customer stories are retold by actors for privacy. Results vary by business and engagement.

All customer stories

One example, moving through a whole company

A new offer can change the whole company.

Follow a new offer from the first market question through the launch, the people, the delivery and the money. The work in each part of the company informs what happens next.

  1. Set direction and understand the market

    Research customers, competitors and markets. Compare opportunities, costs, capacity and investment; set a direction for the company.

  2. Create the product or service

    Develop what the company will sell: product, service, brand, price, customer promise and business model. Plan the work and resources to make it real.

  3. Build the route to customers

    Prepare positioning, campaigns, content, channels and sales. Research prospects, support partnerships, shape proposals and carry the customer relationship forward.

  4. Prepare the people and operation

    Define roles, prepare hiring and onboarding, coordinate suppliers, and organize schedules, processes and operating capacity.

  5. Deliver and support the work

    Plan project or service delivery, keep teams and customers informed, handle handoffs, follow up, support accounts and improve quality.

  6. Connect finance and administration

    Carry the work into bookkeeping, financial planning, QuickBooks, Számlázz.hu, invoicing, payables, receivables, collections, bank records and reporting.

  7. Make the tools fit the business

    Connect existing software and company data. Adapt workflows or develop custom software and modules for needs that standard tools do not cover.

  8. Learn and build on what changed

    When the customer changes a requirement, Markster updates the connected plans, work and financial records. What the business learns informs its next product, service and system development.

Tamás Kiss, Founder and CEO of Kontext Group.
Markster does market research and proposals while I sleep. My team didn't grow, my system did.
Tamas Kiss, Founder and CEO, Kontext Group

Read Tamas Kiss’s story

One system, fitted to your business.

The company system takes shape around the people you serve, the work you do and what you want to do next.

Professional services

Field services

Local and appointment businesses

Your ambition. More of it within reach.

Two people working from the same company record.
Expertise
Research, methods and specialist knowledge to shape the right move.
Execution
The work carried out across the company to put that move into practice.
Your system
Software built, run and continually developed around your business.

More becomes possible.

Each new process, connection and custom capability becomes part of your system. The next move builds on what your business already knows and does.

What to know before we begin.

Unlimited adaptation, under fair use.

Ordinary revisions and changes belong in the continuing service.

Your agreement defines the work, delivery arrangements, decisions and third-party costs. The actual proposal sets the price.

What do we buy?

The ability to build the business you couldn’t before. Markster supplies the expertise, carries out the work and builds and runs your company’s system. Launch a service, enter a market, grow a team or get control of the money: the work connects through the same company knowledge and decisions. We keep developing that system, including custom capabilities, so your next move builds on what your company already knows and does.

Who actually does the work?

Markster does the specialist work, using business methods, your company’s knowledge and software. You see the results, give direction and make the decisions that need your judgment. We agree which work Markster takes on and where your team stays involved.

What about our existing tools?

Markster connects the business tools your work needs. Customer records, conversations, accounting, invoicing and banking can connect to the same company system. Markster builds the connections your work needs and develops new functions where the existing tools fall short.

Can it change as our business changes?

Yes. A new service, a changed process or a custom module builds on the same company knowledge and system. Markster develops and maintains it as the business changes. Unlimited adaptation is subject to fair use.

How much will it cost, and when can we start?

The price and start date depend on the work and system your business needs. Tell us what you want to achieve, and we will put together the scope, price and delivery plan.

Read the full example and calculation

A new service, from offer to delivery.

You want to add a maintenance service. Four visits a year bring in more revenue per customer, but use twice the crew time. With limited crew capacity, Markster compares what each option contributes per crew-hour: US$137.50 for two visits and US$105 for four.¹ We recommend two visits because they produce more contribution from the available crew time, provided enough customers want that offer.

¹ Figures use the example’s prices and costs, after direct service costs and before company overhead and Markster fees. Both schedules are assumed to meet the equipment’s maintenance requirements.

Two visits per year

Annual price
US$900
Direct field costs
US$260
Other variable costs
US$90
Crew time
Four hours
Contribution per crew-hour¹
US$137.50

Four visits per year

Annual price
US$1,500
Direct field costs
US$520
Other variable costs
US$140
Crew time
Eight hours
Contribution per crew-hour¹
US$105

The connected work

We build the chosen service into your offer, proposals, work plans and billing setup. If a customer asks for weekend cover, we check qualified crew availability and the extra cost, then prepare a separate quote. Once agreed, we update that customer’s schedule, technician instructions and billing. The standard offer stays the same. Your technicians do the maintenance.

What the next sale reuses

The next sale starts with the service design, agreed pricing and delivery requirements already in the system, including changes made after completed jobs.

Build the business you couldn’t before.

Start with a guide to the next move you want to make. Work through the example, then decide what your business needs.

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