---
title: Operated Growth - the Markster podcast
description: "Operated by Markster: a candid show on why growth keeps breaking for service businesses and how to operate it instead of assembling it."
image: https://markster.ai/hubfs/markster-theme/og/og-default-wide.png
---

[Skip to content](https://markster.ai/podcast#main-content)

<https://markster.ai/?hsLang=en>

[Revenue Engine](https://markster.ai/revenue-engine?hsLang=en)

Industries

[Accounting & CPA](https://markster.ai/industries/accounting-cpa?hsLang=en) [Consulting & advisory](https://markster.ai/industries/consulting?hsLang=en) [Marketing & creative agencies](https://markster.ai/industries/marketing-agencies?hsLang=en) [Legal](https://markster.ai/industries/legal?hsLang=en) [Financial advisory](https://markster.ai/industries/financial-advisory?hsLang=en) [IT & managed services](https://markster.ai/industries/it-managed-services?hsLang=en) [Home & trade services](https://markster.ai/industries/home-trade-services?hsLang=en) [Roofing & exteriors](https://markster.ai/industries/roofing-exteriors?hsLang=en) [Construction & remodeling](https://markster.ai/industries/construction-remodeling?hsLang=en) [Landscaping & outdoor](https://markster.ai/industries/landscaping?hsLang=en) [Real estate](https://markster.ai/industries/real-estate?hsLang=en) [Dental & specialty practices](https://markster.ai/industries/dental?hsLang=en) [Med spas & wellness](https://markster.ai/industries/med-spas-wellness?hsLang=en) [Veterinary](https://markster.ai/industries/veterinary?hsLang=en) [Fitness & studios](https://markster.ai/industries/fitness-studios?hsLang=en) [Restaurants & hospitality](https://markster.ai/industries/restaurants-hospitality?hsLang=en)

[Enterprise](https://markster.ai/enterprise?hsLang=en)

Resources

[ResourcesPlaybooks, guides and the newsletter](https://markster.ai/resources?hsLang=en) [BlogWhat we are learning, in the open](https://markster.ai/blog?hsLang=en) [PodcastWork That Runs](https://markster.ai/podcast?hsLang=en) [AI visibility graderSee who AI picks in your market](https://markster.ai/grader?hsLang=en)

Company

[AboutWho runs this, and why](https://markster.ai/about?hsLang=en) [PartnersRefer or co-sell with us](https://markster.ai/partners?hsLang=en) [NewsroomAnnouncements and press](https://newsroom.markster.ai) [OpenAI Select PartnerWhat the designation means](https://markster.ai/openai-select-partner?hsLang=en)

[ContactTalk to a person](https://markster.ai/contact?hsLang=en)

[Get my growth plan](https://markster.ai/start?hsLang=en)

[Revenue Engine](https://markster.ai/revenue-engine?hsLang=en)

Industries

[Accounting & CPA](https://markster.ai/industries/accounting-cpa?hsLang=en) [Consulting & advisory](https://markster.ai/industries/consulting?hsLang=en) [Marketing & creative agencies](https://markster.ai/industries/marketing-agencies?hsLang=en) [Legal](https://markster.ai/industries/legal?hsLang=en) [Financial advisory](https://markster.ai/industries/financial-advisory?hsLang=en) [IT & managed services](https://markster.ai/industries/it-managed-services?hsLang=en) [Home & trade services](https://markster.ai/industries/home-trade-services?hsLang=en) [Roofing & exteriors](https://markster.ai/industries/roofing-exteriors?hsLang=en) [Construction & remodeling](https://markster.ai/industries/construction-remodeling?hsLang=en) [Landscaping & outdoor](https://markster.ai/industries/landscaping?hsLang=en) [Real estate](https://markster.ai/industries/real-estate?hsLang=en) [Dental & specialty practices](https://markster.ai/industries/dental?hsLang=en) [Med spas & wellness](https://markster.ai/industries/med-spas-wellness?hsLang=en) [Veterinary](https://markster.ai/industries/veterinary?hsLang=en) [Fitness & studios](https://markster.ai/industries/fitness-studios?hsLang=en) [Restaurants & hospitality](https://markster.ai/industries/restaurants-hospitality?hsLang=en) [Enterprise](https://markster.ai/enterprise?hsLang=en)

Resources

[Resources](https://markster.ai/resources?hsLang=en) [Blog](https://markster.ai/blog?hsLang=en) [Podcast](https://markster.ai/podcast?hsLang=en) [AI visibility grader](https://markster.ai/grader?hsLang=en)

Company

[About](https://markster.ai/about?hsLang=en) [Partners](https://markster.ai/partners?hsLang=en) [Newsroom](https://newsroom.markster.ai) [OpenAI Select Partner](https://markster.ai/openai-select-partner?hsLang=en) [Contact](https://markster.ai/contact?hsLang=en) [Get my growth plan](https://markster.ai/start?hsLang=en)

Work That Runs · Markster

Work That Runs

# What breaks, what runs, and what we learned *building it.*

A candid, founder-led show about building AI that carries real sales and marketing work, and keeping the customer in control of what it does. Hosted by Ivan Ivanka. Published by Markster.

[Spotify](https://open.spotify.com/show/033EfFP0hy4Ta9DE5dYbPL) [Apple Podcasts](https://podcasts.apple.com/us/podcast/operated-by-markster-growth-that-runs-itself-a-candid-show-on-why-growth-keeps-breaking-and-how-to-operate-it-instead-of-a/id6784058336) [YouTube](https://www.youtube.com/@getmarkster)

 New episodes regularly. No hype, just what it takes to make work actually run.

The episodes

## Start with Episode 0.

The origin episode: two founders on why their own growth kept breaking for two years, and what finally changed. Season 1 is in production, and new episodes release right here.

► Watch Episode 0 · 35 min

Episode 00 · origin, with Attila Sukosd

### Why our growth kept breaking, and how we changed

Founders Ivan and Attila get honest about two years of getting it wrong, and the lesson that built Markster: building is cheap now, but turning AI into a system that reliably does the work is the whole game. The full chapter list and transcript are on the episode page.

[Full episode, notes and transcript →](https://markster.ai/podcast/operated-ep0?hsLang=en) [On YouTube ›](https://youtu.be/-lNYuZ9jS_o)

Season 1 is in production. New episodes release here and on Spotify, Apple Podcasts, and YouTube.

The newsletter

## Get the next episode, plus what we learned.

One email when an episode drops, with the takeaways and the play behind it. For owners who want AI to carry recurring work without giving up direction or control.

Subscribe

No spam, one email an episode. Unsubscribe any time.

Keep going

[See how it worksHow owners build a pipeline that does not depend on how busy they are.››](https://markster.ai/revenue-engine?hsLang=en) [See who AI picksA free, self-serve read on where your growth is leaking. No call required.››](https://markster.ai/grader?hsLang=en) [StartA short call tells you whether your business is a match for the system.››](https://markster.ai/start?hsLang=en)

## You have heard how they built it. See what it could run for you.

Revenue Engine is AI that runs recurring sales and marketing work. You direct it, approve it, and can steer it.

[Start](https://markster.ai/start?hsLang=en) [See who AI picks ›](https://markster.ai/grader?hsLang=en)

Revenue Engine is AI that runs sales and marketing work through the systems you already use. You direct it.

Backed by 500 Global

[hello@markster.ai](mailto:hello@markster.ai) [+1 (415) 340-6846](tel:+14153406846)

<https://www.linkedin.com/company/getmarkster> <https://x.com/getmarkster> <https://www.youtube.com/@getmarkster> <https://www.instagram.com/getmarkster>

## Product

[Revenue Engine](https://markster.ai/revenue-engine?hsLang=en) [How it works](https://markster.ai/how-it-works?hsLang=en) [Enterprise](https://markster.ai/enterprise?hsLang=en) [Get my growth plan](https://markster.ai/start?hsLang=en)

## Resources

[AI visibility grader](https://markster.ai/grader?hsLang=en) [Resources](https://markster.ai/resources?hsLang=en) [Blog](https://markster.ai/blog?hsLang=en) [Podcast](https://markster.ai/podcast?hsLang=en) [Brand kit](https://markster.ai/brand-kit?hsLang=en) [Press kit](https://markster.ai/press-kit?hsLang=en)

## Company

[About](https://markster.ai/about?hsLang=en) [Newsroom](https://newsroom.markster.ai) [Partners](https://markster.ai/partners?hsLang=en) [Affiliates](https://markster.ai/affiliates?hsLang=en) [Investors](https://markster.ai/investors?hsLang=en) [Contact](https://markster.ai/contact?hsLang=en)

© 2026 Markster. All rights reserved. Markster® is a registered trademark of Markster, Inc.

[Privacy](https://markster.ai/privacy?hsLang=en) [Terms](https://markster.ai/terms?hsLang=en)

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