Go-to-market, run on autopilot. At software margins.
Markster operates the entire revenue function for owner-led service firms as a single managed system. Copilots sell tools. We sell the work. This is the category investors call Service-as-Software, built for the verticals that are losing their labor first.
Selling tools caps you at what a buyer will operate. Selling the finished work uncaps the category: you are no longer priced against a SaaS license, you are priced against the team the buyer can no longer hire. Markster runs outbound, content, and CRM as one operated system, so a service firm gets a whole revenue department as a monthly subscription. We capture labor budget at software economics.
Every target vertical is losing its labor pipeline faster than it can replace it, while owners refuse to add tools they have to operate themselves. The work still has to get done, so someone has to run it for them. The operated-system model is built to fill exactly that gap, and the gap is opening now across the firms we serve.
An operated revenue system, not an agency and not software.
One system replaces the team, the tools, and the management layer a growing firm would otherwise assemble. The client approves in minutes a week and never logs in.
The methodology
A trademarked operating method baselines each client across a fixed set of dimensions on day one, then re-scores every month. It is the rigor layer that makes delivery repeatable instead of bespoke.
The operated loop
Research, outbound, content, and CRM run as one always-on loop. The work is produced in the client's voice and queued for a single weekly approval. Nothing ships without sign-off.
The economics
Delivery is increasingly automated under the hood, so a single operating team carries many clients. That is what converts a services workload into software-shaped margins as we scale.
The numbers behind the system.
Every figure in this row is a slot to be filled from the data room. Nothing here is a confirmed number until Ivan signs off.
Anchor-client outcomes (Kontext Group) are shared 1:1 in the data room, not on this page.
Operators building the system they wished they'd had.
The round, the terms, and use of funds live in the data room.
Sensitive financials are kept behind a request, not printed on an open page. Request access and we'll walk you through the raise structure, the model, and where the capital goes.