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Latest insights on sales and marketing

Why Cold Sales Work Like Dating (And Why Rushing Kills Both)

Why Cold Sales Work Like Dating (And Why Rushing Kills Both)

Discover why cold sales require a relationship-building approach similar to dating and how rushing the process can sabotage your success. L...

Ivan Ivanka

May 29, 2025

The Hidden $50K Problem: Why Your Sales Rep Actually Costs Double

The Hidden $50K Problem: Why Your Sales Rep Actually Costs Double

The hidden cost of sales reps can double your budget. Learn why and how to optimize sales investment with AI solutions in this analysis.

Ivan Ivanka

May 29, 2025

Why B2B Sales Deals Die in the Final Stretch

Why B2B Sales Deals Die in the Final Stretch

Discover why B2B sales deals stall in the final stretch and learn how to fix broken handoffs that kill close rates. Improve your sales proc...

Ivan Ivanka

May 29, 2025

Free guides for scaling service businesses

IT Consulting Marketing Benchmark Report 2025
IT Consulting Marketing Benchmark Report 2025

Industry analysis of Helmes, Nortal, Innowise and 100+ IT consultancies. See what actually works, what's wasted spend, and why AI-operated marketing delivers 10x better results.

> Download Report

The CEO's Guide to Firing Your Marketing Agency
The CEO's Guide to Firing Your Marketing Agency

Contract exit strategies, transition timelines, and the 30-day plan to deploy AI marketing that actually generates revenue. Written for technical CEOs who value results over relationships.

> Download Guide

The Real Cost of B2B Marketing Calculator
The Real Cost of B2B Marketing Calculator

Interactive tool that exposes agency markups, wasted spend, and shows exactly how much revenue you're leaving on the table. Includes benchmarks from 200+ service companies.

> Download Calculator

State of B2B Service Marketing Report 2025
State of B2B Service Marketing Report 2025

Comprehensive analysis of what's working (hint: not agencies), emerging AI strategies, and the playbook for competing in an AI-first world. Essential reading for every service business CEO.

> Download Report

Case Studies

Marketing agency CEO Thomas case study

Marketing Agency

How Thomas launched a new business line from $0 to $122,368 with zero sales hires.

Digital marketing agency CEO replaced two failed sales hires with AI agents supervised by human experts, achieving 6-figure revenue and positive ROI finally in 4.5 months.

Consulting firm founder Anna case study

Marketing Consulting

How Anna Built a Predictable $50K Monthly Pipeline

Marketing consultant eliminated feast-or-famine cycles using hybrid AI-human sales execution, generating consistent qualified meetings monthly.

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