Operated by Markster

Why growth keeps breaking, and how to operate it instead.

A candid, founder-led show on the difference between growth you assemble from parts nobody owns, and growth you operate as one system. Hosted by Ivan Ivanka. Growth that runs itself.

New episodes regularly. No hype, just how to operate growth instead of assembling it.
Episodes

What was breaking, and what they changed.

Owners walk through the moment growth stalled, the system they put in, and what the numbers did next. Here is the first-season lineup while we record.

Episode 01

The week your pipeline went quiet, and what fixed it

A CPA firm owner·Why outreach is always the first thing to stop
Coming this season
Episode 02

Selling growth for clients while your own stays cold

A marketing agency owner·Running your own pipeline like a client account
Coming this season
Episode 03

The deal goes to whoever calls back first

A real estate team lead·How a five-minute reply window changed the close rate
Coming this season
Episode 04

Owner in control: the system runs, you approve

A service-firm owner·Staying the owner of the growth while it runs without you
Coming this season

This is the first-season lineup. Episodes and audio publish here as they release. Episode 0, with both founders, is below.

Featured

Start with this one.

Episode 00 · origin, with Attila Sukosd

Why our growth kept breaking, and how we changed

Founders Ivan and Attila get honest about two years of getting it wrong, and the lesson that built Markster: building is cheap now, and operating the system that brings in customers is the whole game.

In this episode
  1. 00:00The confession: two years of getting it wrong
  2. 09:00Why AI needs guardrails, or it confidently breaks things
  3. 15:00Operating with a small human team and a large AI one
  4. 22:00Building is cheap now. Distribution is the whole game.
  5. 34:00Why we built Markster the way we did
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The sales and marketing system most firms never had, run for you.