Brand kit

The Markster brand, in one place.

Everything you need to represent Markster correctly - the mark, the colors, the type, and the voice. Grab what you need. If you are writing about us, the press kit has boilerplate and facts.

Brand questions or a format you do not see here? hello@markster.ai · Press kit ›

Logo

The wordmark is the primary mark. Give it room, keep it on brand surfaces, and never redraw it.

↓ Request PNG / full asset pack

Color

Premium dark is the system. Green is a surgical accent, not a fill. Click any swatch to copy the hex.

Signal Green
#00FF01
Primary accent. Buttons, key emphasis, the mark.
Green Text
#7CFF7C
Green on dark for labels and links.
Base
#080A08
Page background. The dark the brand lives on.
Raised
#0F130D
Cards and raised surfaces.
Ink
#F3F6F1
Primary text on dark.
Ink 2
#A7AFA5
Secondary text, subheads.
Muted
#6B736A
Captions, fine print, labels.
Green Press
#3AFF3A
Hover / pressed state of the accent.

Typography

Two typefaces do all the work. Weights 400 and 600 only.

Hanken Grotesk
Growth, finally handled.
AaBbCcDdEe 0123456789
Display + body. Semibold (600) for headlines, Regular (400) for text.
IBM Plex Mono
OPERATED, NOT AUTOMATED
AaBbCcDdEe 0123456789
Labels, eyebrows, metrics, and system UI. Uppercase, letter-spaced.

Voice

How Markster sounds: plain, direct, founder-to-owner. Operated, never a faceless bot.

“We build the sales and marketing system most businesses never had.”

Say it this way

  • ✓Operated: a team plus AI runs it, in your voice, and you approve the plan.
  • ✓Plain English a busy owner reads in one pass.
  • ✓"Autopilot" means crewed autopilot - you set direction and sign off.
  • ✓Second person for the reader ("you"); first person for us ("we").

Never this way

  • ×A fully autonomous "AI SDR" that "just runs itself" with no one operating it.
  • ×Jargon-first ("RevOps", "synergy", "leverage"). Lead with the plain outcome.
  • ×Hype or guarantees of revenue regardless of the market.
  • ×Refund / free-month framing. The guarantee is: we don't stop until you hit the goal.

Using the mark

A few rules keep it sharp everywhere it shows up.

Do

  • ✓Keep clear space around the mark equal to the height of the "M".
  • ✓Use the white-and-green mark on dark; the dark mark on light.
  • ✓Scale it proportionally, from the SVG, at any size.

Don't

  • ×Recolor, stretch, rotate, or add shadows and glows to the mark.
  • ×Place it on a busy photo or a low-contrast surface.
  • ×Rebuild the wordmark in another font or crop the letters.