How it works
Define the result. Build the system. Do the work.
We build the system around your business, perform the agreed work and keep adapting it as your company changes.
Start with one agreed capability and result. Markster combines business methods, configured software, work performed for your company and continuing adaptation. Connections and custom functions are developed around the work you need.
Illustrative work proposal
Follow up with a defined customer group.
A sales-and-marketing example of a proposal the business can discuss before work begins.
- Business goal
- Develop relevant conversations with a selected group of customers.
- Prepared work
- Research, a target list, messages and a way to record replies.
- Company context
- The offer, customer history, voice, evidence and review conditions.
- Useful record
- The response, appropriate outcome and agreed next action.
Decision: Proceed, request changes or hold under the agreed review conditions.
Illustrative arrangement, not a product screenshot, installed workflow or guaranteed campaign result.
Implementation
From the starting decision to useful work.
The scope defines what will be built, what Markster will perform, what your team decides and how the result is reviewed.
Understand
Learn and connect
- Confirm the opportunity, goal and useful result.
- Identify company knowledge, tools and the people who will use the result.
- Agree access, responsibilities and a baseline where needed.
Your part: Share the relevant context and decide the initial direction.
Prepare
Build around the work
- Configure the supported software and connections.
- Develop the required custom functions.
- Prepare substantive work and the review arrangement.
Your part: Confirm the scope and review what the agreement requires.
Perform
Carry the work through
- Perform the agreed work using company context and methods.
- Record useful outputs and the appropriate next actions.
- Check the result with the people who will use it.
Your part: Make the business decisions your company retains and give relevant feedback.
Adapt
Keep developing
- Retain useful company knowledge and approved corrections.
- Adjust the work and system as the business changes.
- Review additions or material changes under the agreement.
Your part: Set the next priority and confirm consequential changes.
Timing, supported work, costs, review conditions and third-party requirements follow the actual agreement.
What the starting agreement should make clear
- A defined capability and useful result.
- Configured software, connections and any agreed custom functions.
- Agreed work and outputs, with clear responsibilities for using and reviewing the result.
- Continuing adaptation within the supported scope.
In practice
A working cadence you can understand.
The cadence is agreed around the work. A sales-and-marketing example can include the following stages.
- Plan
Understand what is proposed
The work has a business reason, the result people need and review conditions.
- Work
See useful outputs
The agreed research, messages, content or follow-up is carried through and recorded.
- Review
Decide what changes next
The result, unfinished actions and useful corrections inform the next priority.
The mechanism
From company context to a useful result.
Company knowledge and working methods support the work. Software, specialist execution and checks connect the starting situation to the result and its next action.
Situation
Understand the business opportunity, request or change.
Context
Use the relevant company knowledge, evidence and methods.
Decision
Apply agreed boundaries and obtain the decisions that require review.
Work
Build, connect and perform the agreed substantive work.
Result
Check the useful output and record the appropriate next action.
Adaptation
Retain useful approved corrections as the company’s work develops.
Later work can reuse the relevant company knowledge, working methods and approved corrections. It should not require the business to reconstruct the same context each time.
The working arrangement
Who does what.
The agreement names the work Markster performs and the decisions your company retains. Software and performed work do not remove management responsibility.
Your company directs and decides
- Set business direction, priorities and goals.
- Provide relevant context and authorized access.
- Make the business and customer decisions your company retains.
- Review the results and confirm changes where required.
Markster builds and performs the agreed work
- Configure, connect and maintain the supported company system.
- Develop the custom functions the agreed work needs.
- Apply specialist methods and perform the agreed work.
- Check and record useful outputs, then adapt within the agreed scope.
Reported customer experience
An example from plumbing.
This story concerns a plumbing business. The wider company system also supports delivery, people and finance work under its agreed scope.
Tyler at Martin Plumbing reported a close rate moving from about one in five to three in four through faster lead response.
Discuss what Markster would do in your business.
Bring the business goal, existing tools and the work you want to carry through. Define the starting capability and useful result together.
- The work and outputs that would be agreed.
- The system, connections and custom functions needed.
- Responsibilities, review decisions and the people who will use the result.
- Timing, supported scope and commercial terms.
Start with one useful business move.
Use an industry guide to work through a concrete example before choosing the work you want Markster to take on.