For marketing & creative agencies
I fill everyone’s pipeline but my own.
Sales and marketing are one application of Markster. Software, specialist work and custom development share company knowledge across delivery, people and finance as the agreed scope grows.
Your clients get a real account plan. Your own agency gets what’s left.
A client account
- An owner, a standing cadence and review
- Outreach and content planned for the account
- Follow-up and reporting kept with the work
Your own agency
- Whatever’s left after client work
- Outreach that dies when delivery spikes
- Warm leads cooling; posts stuck in drafts
Give your own business a connected way to work.
We build the system around your business, perform the agreed work and keep adapting it as your company changes.
Give your own agency the same attention you give your clients.
An illustrative agency example
A new service, from offer to delivery.
- Your offer and client experience
- The client brief and agreed scope
- Capacity, costs and decisions
Growth
Shape the new service
Research the market, shape the offer and prepare sales material around your agency’s experience. Enquiries and proposals use that same context.
Offer, sales material and proposal
Delivery
Turn promises into a work plan
The won proposal carries its requirements into the delivery plan. A change to scope stays with the client’s agreed work.
Client brief and delivery instructions
People
Plan the people it needs
Compare the work with available capacity. When more people are needed, prepare the hiring process around those delivery requirements.
Capacity requirements and hiring brief
Finance
Connect work to billing
Prepare billing from the agreed scope and keep the financial picture connected to what has been sold and delivered.
Billing setup and financial context
When the service changes, the proposal, delivery instructions and follow-up change with it. The next piece of work uses that retained context.
Explore sales and marketing work
Strategy and offer
- Positioning and messaging
- Offer and pricing options
- What to say, to whom
Audience
- Target customer lists
- Market and competitor research
- Relevant business context
Reach
- Prospecting and outreach
- Channels that fit your buyer
- Sequences in your voice
Conversations
- Reply handling and qualification
- Meeting preparation
- Follow-up and next steps
Conversion
- Landing pages and useful materials
- Proposals
- Review and improvement
Pipeline
- CRM records
- Pipeline visibility
- Unresolved commercial items
Authority
- Content, SEO and blog
- Brand and social presence
- Approved proof and case studies
Control
- Reporting
- Your approvals and decisions
- Corrections for later work
One working system, with an agreed scope.
Before work goes live, we agree what Markster performs, the checks it carries out and the decisions you retain. The actual agreement sets the supported work, delivery arrangements, rights and third-party costs.
Explore the existing agency cost comparisonWhat the working relationship includes
Assemble and coordinate the work
- Business methods and specialist judgment
- Software and tool connections
- Performed work and review
- Changes as requirements develop
Work with Markster
- A configured setup around your business
- Agreed work and useful outputs
- Software and custom development together
- Continuing adaptation
A useful starting point
- You have client results worth selling
- Your own growth stalls when delivery gets busy
- You want it run for you without losing final approval
Questions to resolve first
- You have no clear offer or proof yet
- You want spam volume over right-fit outreach
- You expect guaranteed revenue regardless of the market
Questions from agency owners
Aren’t we already a marketing agency? Why work with Markster?
The starting problem is your agency’s own recurring work. Markster combines the methods, software and performed work so it receives an agreed operating scope alongside client delivery.
Will the content sound like our agency?
Your current client work and writing provide the context. Voice, planned work and review arrangements are agreed before activation.
How is the work presented to prospects?
Sender identity, domains, profiles and the work Markster performs are agreed as part of the setup. Your approved voice and review arrangements guide the work.
Who owns the data, contacts and content?
Rights, access, handover and continuing operation follow the actual agreement and deployment. We agree those arrangements alongside the supported work.
Can Markster support client delivery too?
Delivery, people and finance belong in the same company system. Work for a client requires its own agreed scope and permissions.
What does it cost?
We scope the capability, setup, work and continuing adaptation against the result you want. The actual proposal states the price and any third-party costs.
Resolve invoices held up by missing context.
Work through the promise, the work delivered and the payment questions across your agency.