Most service businesses run perfectly on the standard Markster system—documented playbooks, execution software, and AI Workers handling lead response and appointments.
Labs exists for businesses with requirements that don't fit the standard model. Multi-location enterprises with compliance needs. Franchise systems with complex approval workflows. Companies integrating legacy platforms. Operators building custom AI agents for specialized industries.
If your challenge requires bespoke engineering, Labs builds the solution.
Custom AI Agent Development
Build specialized AI agents for unique workflows—customer service, technical support, complex qualification logic, or industry-specific automation that standard systems can't handle.
Custom AI Training & Fine-Tuning
Train AI on your proprietary data, industry knowledge, or specific methodologies. Fine-tune models for technical language, compliance requirements, or specialized expertise.
Competitor Intelligence Systems
Automated competitor monitoring across web, social, ads, pricing, and content. Custom alerts, analysis dashboards, and strategic intelligence reporting tailored to your market.
Custom Integration Engineering
Connect systems that don't talk to each other—legacy software, industry-specific tools, proprietary platforms. API development, middleware, and custom connectors.
AI Voice Systems
Deploy AI-powered voice agents for inbound calls, outbound prospecting, appointment confirmation, or customer support. Custom voice training, accent adaptation, and industry terminology.
Advanced Automation Workflows
Complex multi-system automation that connects your tech stack—CRM to accounting, scheduling to inventory, proposal generation to contract management. Beyond standard integrations.
Bespoke Playbook Development
Deep-dive consulting to document complex sales processes, multi-stakeholder workflows, or technical service delivery. Turn institutional knowledge into executable systems.
White-Label System Deployment
Deploy Markster infrastructure under your brand for agencies, consultants, or service providers who want to offer revenue systems to their clients.
Enterprise Revenue System Implementation
Large-scale deployments for multi-location businesses, franchise systems, or organizations with complex approval workflows and compliance requirements beyond standard setup.
When Should You Go With Labs
Is Labs Right For You?
You need Labs if:
Your business requirements go beyond standard revenue system deployment
You need specialized AI agents for unique workflows
You're integrating with legacy or industry-specific systems
You require custom training data or compliance-specific implementations
You're deploying at enterprise scale (50+ users, multiple locations)
Core Markster is better if:
You need playbooks, execution software, and AI Workers for sales and marketing activities (e.g. lead response and appointment booking)
You want a system you can deploy and own without custom development
Your workflows fit standard service business patterns
You're looking for predictable monthly pricing, not project-based work
Ready to Discuss Your Project?
Labs projects start with a discovery call to understand requirements, scope, timeline, and investment. Not every project is a fit—we'll tell you if core Markster solves your problem better.
Typical project timelines: 4-16 weeks depending on complexity Investment range: $15K-$150K+ for bespoke implementations
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