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Build Your Revenue System

Everything you need to document strategy, deploy software, and activate AI Workers—so your business makes sales predictably.

Latest insights on revenue systems

Why Referral-Only Growth Kills Businesses

Why Referral-Only Growth Kills Businesses

Referrals feel like a blessing. They're a trap. Learn why systematic revenue infrastructure beats network-dependent growth for B2B service ...

If your pipeline disappears when your network goes quiet, you don't have a business. You have a high-paying job with extra steps.
Ivan Ivanka

November 26, 2025

The New Logic of Prompting for Gemini 3 and Claude 4.5

The New Logic of Prompting for Gemini 3 and Claude 4.5

Stop over-prompting Gemini 3.0 and Claude. Learn how distributional convergence kills quality and why shorter, constraint-based prompts unl...

Stop over-prompting Gemini 3.0 and Claude. Learn how distributional convergence kills quality and why shorter, constraint-based prompts unlock better reasoning.
Ivan Ivanka

November 23, 2025

The Hidden Price of Grinding: Why 70-Hour Weeks Destroy Revenue Predictability

The Hidden Price of Grinding: Why 70-Hour Weeks Destroy Revenue Predictability

Research reveals 70-hour weeks correlate with major productivity losses and 35% higher stroke risk. Learn why systematic operations beat ma...

Working 70 hours weekly correlates with productivity losses worth tens of thousands annually, increases stroke risk by 35%, and produces zero additional output beyond hour 55. Service business owners trading time for revenue face measurable costs through degraded decision quality, elevated error rates, and revenue volatility that compounds over time.
Ivan Ivanka

November 14, 2025

Free resources for building revenue systems

IT Consulting Marketing Benchmark Report 2025
IT Consulting Marketing Benchmark Report 2025

Industry analysis of Helmes, Nortal, Innowise and 100+ IT consultancies. See what actually works, what's wasted spend, and why AI-operated marketing delivers 10x better results.

> Download Report

The CEO's Guide to Firing Your Marketing Agency
The CEO's Guide to Firing Your Marketing Agency

Contract exit strategies, transition timelines, and the 30-day plan to deploy AI marketing that actually generates revenue. Written for technical CEOs who value results over relationships.

> Download Guide

The Real Cost of B2B Marketing Calculator
The Real Cost of B2B Marketing Calculator

Interactive tool that exposes agency markups, wasted spend, and shows exactly how much revenue you're leaving on the table. Includes benchmarks from 200+ service companies.

> Download Calculator

State of B2B Service Marketing Report 2025
State of B2B Service Marketing Report 2025

Comprehensive analysis of what's working (hint: not agencies), emerging AI strategies, and the playbook for competing in an AI-first world. Essential reading for every service business CEO.

> Download Report

Case Studies

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HVAC Service Business

How David Doubled Incoming Work Without Hiring More Salespeople

Residential HVAC contractor couldn't afford dedicated sales staff. Markster's revenue system captured leads falling through the cracks—doubling booked appointments with the same crew.

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Accounting Firm

How Robert Cut His Hours in Half and Doubled Revenue at 63

Veteran accountant eliminated nights-and-weekends chaos using Markster's automated system. Appointments, follow-ups, and proposals run automatically—reclaimed time with grandkids, doubled the business.

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