Resources
Build your revenue system
Guides, case studies, and free tools for service business owners who want predictable sales without hiring more people.
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Resources for building revenue systems
Report
IT Consulting Marketing Benchmark Report 2025
Industry analysis of Helmes, Nortal, Innowise and 100+ IT consultancies. What works, what is wasted spend, and where AI-operated marketing outperforms agencies by 10x.
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Guide
The CEO's Guide to Firing Your Marketing Agency
Contract exit strategies, transition timelines, and the 30-day plan to deploy marketing that actually generates revenue. Written for CEOs who value results over relationships.
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Tool
The Real Cost of B2B Marketing Calculator
Exposes agency markups, wasted spend, and shows exactly how much revenue you are leaving on the table. Benchmarks from 200+ service companies included.
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Report
State of B2B Service Marketing Report 2025
What is working in B2B service marketing (hint: not agencies), emerging AI strategies, and the playbook for competing when your competitors still rely on cold calls and prayer.
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Case Studies
Real businesses, real numbers
HVAC Service Business
How David Doubled Incoming Work Without Hiring Salespeople
Residential HVAC contractor. Couldn't afford dedicated sales staff. Markster's system captured leads falling through the cracks - 2.12x booked appointments with the same crew.
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Accounting Firm
How Robert Cut His Hours in Half and Doubled Revenue at 63
Veteran accountant eliminated nights-and-weekends chaos. Appointments, follow-ups, and proposals run automatically - 52% fewer hours, 2.03x revenue.
Events
Workshops and roundtables
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