Competitive intelligence
Ask a question a comparison can answer
A competitor list becomes useful when it serves a decision. Decide whether you need to compare audiences, positioning, offers, pricing, proof or a particular market opportunity.
Build the brief
Targets, questions and boundaries
Named targets
Give the competitor names and URLs. Explain which market, offer or customer group makes them relevant.
The decision
State what the company needs to choose and which uncertainty the research should resolve.
Evidence and limits
Define the permitted public or internal sources and time period. Published messaging and pricing do not establish realized sales or customer satisfaction.
Agree the deliverable
A sourced dossier with implications
A useful dossier keeps source observations, interpretation and recommendations distinct. It can compare the selected competitors, identify supporting or contrary evidence, and explain which next check would change the conclusion. Agree scope, delivery and reuse terms before work starts.
Original event page
The Web Summit allocation is historical
This address previously offered a Web Summit 2025 competitor report. The fifty-report allocation, stated value and 72-hour promise belong to that event.
Contact Markster
Discuss a competitive brief
Name the market, competitors and decision the research should inform.
Email hello@markster.ai.