Markster Expands Its AI Business System Beyond Sales and Marketing

New York City, New York. Markster, Inc., which builds and operates AI business systems for owner-led companies, today announced it has expanded those systems beyond sales and marketing into delivery planning, hiring research and receivables follow-up.

The expansion grew out of existing engagements. As customers took on more work through Revenue Engine, Markster’s original sales-and-marketing product, they needed to hire and deliver against it. Markster extended their existing systems to support that work.

“A lot of owners have listened to years of AI promises and bought nothing. I think they were right,” said Ivan Ivanka, Founder and CEO of Markster. “A factory line needs operators, and so does this. We build the system and we operate it ourselves. When the company changes what it sells, one system carries that change from the proposal through to the invoice.”

The new workflows run on the same company knowledge, working methods and approved decisions. Markster develops the software, connects existing tools and operates the system. Customers buy a working system and the agreed business work carried out through it.

The system covers parts of the work companies usually divide across customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP) software and the people who run them.

A change to a service’s pricing or delivery terms, for example, can affect proposals, operating instructions and billing. Markster updates the affected documents and workflows using the same approved change. Company records, working methods and approved corrections carry forward, so subsequent work can reuse that knowledge.

Markster also works with each customer’s team through the changeover, because the system changes how people do their jobs. Updates to the agreed software and workflows are included in the continuing service. Customers set the objectives and keep the decisions assigned to them.

“I invested in Markster before I joined it, because the hard part of AI in a business is running it every day,” said Attila Sukosd, co-founder and CTO of Markster. “We built an AI lab on hardware we own so we can fine-tune models for the specific jobs our customers need done.”

The expanded system is available now to new and existing customers. Markster exhibited it at Web Summit in Lisbon, held Nov. 9-12, as part of the event’s ALPHA startup program.

About Markster

Markster, Inc. was founded in 2024 and backed by 500 Global. It develops and operates business systems for owner-led companies, built around each customer’s knowledge, working methods and existing tools. The company provides custom software, ongoing operation and continuing adaptation. For more information, visit markster.ai.

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