Ivan Ivanka
Founder & CEO, Markster. I spent 15 years running growth at every scale, and kept seeing the same thing: the business runs on the owner, so growth stops the moment the owner does. I build and run Revenue Engine to fix that.
Fifteen years running growth, one conclusion.
Founder & CEO of Markster, with experience across the commercial function.
Most companies don’t have a growth problem.
Revenue work dies in the handoffs.
I’ve run growth from the shop floor to the C-suite of a 1,500-person enterprise. The failure mode is the same everywhere: too much recurring revenue work dies between people and tools. When ownership is unclear, pipeline stops moving.
The work was never the hard part.
Across four agencies, the outreach, the content, and the follow-up were never the bottleneck. The bottleneck was that no business had a system to keep that work running once the owner got busy. So growth quietly became a second job nobody wanted, and it broke under the first busy season.
Software should finish the work.
At Markster, I build Revenue Engine, AI that runs recurring sales, marketing, CRM, and follow-up work. Customers set the direction, configure the rules, approve what goes live, and steer it as priorities change. I also created ScaleOS, the method behind it.
The next generation of great businesses won’t be built by bigger teams. They’ll be built by better systems.
Work That Runs.
Most growth advice is written by people who’ve never had to run the thing. I write for the owner who’s still doing it all themselves.
Field notes on work that actually runs.
What actually moves pipeline for a service business, what doesn’t, and how to build a system that keeps running when you get busy. No hype, no theory. Just the version I’d give a fellow founder over coffee.
- Written from inside the build, not from the sidelines. I use these systems every day.
- Founder-to-founder. Calm, specific, no growth-hacking nonsense.
- Plus the podcast - the same conversation, out loud.
Want the system, not just the read?
A short call tells you whether Revenue Engine fits, what recurring work the AI could run, and what stays under your direction and approval. No pitch.