Work That Runs

Field notes from building Revenue Engine against real service-company workflows. What the AI can run, where it breaks, and what the customer should keep under control.

Revenue systems

Tax season ends and the pipeline is empty

For accounting firms the months with capacity to sell are not the months buyers are moving. Why the calendar works against you twice, and the three jobs that ma...
July 24, 2026 · Ivan Ivanka
Agencies vs in-house

Why agencies are bad at marketing themselves

Your own account is the only one with no client to complain, so it loses every busy week. Why the cobbler's children problem is structural for agencies, and wha...
July 23, 2026 · Ivan Ivanka
Revenue systems

Where revenue work dies in a service business

Leads rarely go cold on purpose. They go cold in five specific gaps that belong to nobody. Here is where recurring revenue work stops, and a one-hour audit that...
July 19, 2026 · Ivan Ivanka
Founder & operations

Mark Manson on brand, AI, and the real moat

Notes from the room at Startup Cafe in Los Angeles: why brand is the moat, why AI still cannot write the sentence that matters, and the goose that lays the gold...
July 8, 2026 · Ivan Ivanka
Revenue systems

The Feast-or-Famine Cycle: Why Service Revenue Swings, and the System That Ends It

Discipline, a salesperson, and ads turned on during a slow month all fail for the same reason. The fix is five demand lanes that keep running while you deliver.
June 27, 2026 · Ivan Ivanka
Founder & operations

The Hidden Price of Grinding: Why 70-Hour Weeks Destroy Revenue Predictability

The 70-hour week is a systems problem before it is a time-management problem. See how owner dependence drains judgment, output, and the ability to step away.
November 14, 2025 · Ivan Ivanka
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