Brand kit

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Logo

Use the supplied wordmark. Keep its proportions and clear space intact.

Primary wordmark on dark
Dark wordmark on light
↓ Wordmark, SVG ↓ Wordmark on dark, PNG ↓ Wordmark on light, PNG ↓ Ask for another format

Color

Dark base. Green primary. Orange secondary. Click a swatch to copy its hex.

Core palette

Dark Base
#080A08
Primary background.
Raised
#0F130D
Raised surfaces.
Primary Green
#00FF01
Primary accent and mark.
Secondary Orange
#FF6A3D
Official secondary accent.
Green Text
#7CFF7C
Green labels and links on dark.
Green Press
#3AFF3A
Primary hover and pressed state.
Ink
#F3F6F1
Primary text on dark.
Ink 2
#A7AFA5
Secondary text.
Muted Ink
#6B736A
Captions and fine print.

Semantic and data colors

Warning Orange
#FB923C
Warning state, not the brand secondary.
Negative
#E8623F
Alarm and negative state.
Output Green
#16A34A / #15803D
Large positive output fills.
Diagram Blue
#3B82F6
Contained inbound data diagrams.
Chart Gold
#F5C451
Secondary data series.
Chart Cyan
#4FD1FF
Tertiary data series.
Secondary Orange
#FF6A3D
Official secondary brand color.
Warning Orange
#FB923C
Semantic warning color. Retained separately.

Typography

Two typefaces do all the work. Weights 400 and 600 only.

Hanken Grotesk
Revenue Engine does the work.
AaBbCcDdEe 0123456789
Display + body. Semibold (600) for headlines, Regular (400) for text.
IBM Plex Mono
WORK THAT RUNS
AaBbCcDdEe 0123456789
Labels, eyebrows, metrics, and system UI. Uppercase, letter-spaced.

Clear space and use

Use these rules for every supplied wordmark file.

Minimum clear space
One capital M on every side.

Measure the space from the outer edge of the wordmark. Keep the area free of type, graphics, and trim.

Do

  • ✓Keep clear space around the mark equal to the height of the "M".
  • ✓Use the white-and-green mark on dark; the dark mark on light.
  • ✓Scale it proportionally, from the SVG, and keep it at least 120px wide on screen or 25mm in print so the wordmark stays legible.
  • ✓On a colour that is neither clearly dark nor clearly light, put the mark on a solid brand-dark panel rather than guessing.

Don't

  • ×Recolor, stretch, rotate, or add shadows and glows to the mark.
  • ×Place it on a busy photo or a low-contrast surface.
  • ×Rebuild the wordmark in another font or crop the letters.