DavidOwner, Comfort Air (HVAC)
50 → 110
Booked appointments per month
For roofing contractors
“When the storm work dries up, so does the pipeline.”
Markster runs your outreach, quote follow-up, reviews, and past-customer reactivation as one operated system, so the crews stay booked between storms. A named Markster operator owns the cadence; you run the crews.
The between-storms gap
Storm season books itself. The other nine months are whatever your team gets round to.
A roof you are contracted for
- A signed scope, a crew, and a schedule date
- Materials ordered and the job tracked to completion
- Every punch item and warranty call closed out
Your own pipeline
- Demand that arrives with the weather, not with a plan
- Estimates sent and never chased
- Past customers and neighbourhoods left uncontacted
Your crews are not the constraint. The constraint is that nobody keeps the schedule full between storms.
How it runs
Your whole growth, operated as one system.
Not software. Not an agency. One operated growth function.
The work of a revenue team, run as eight connected Programs.100+ recurring revenue jobs all in your voice. A named Markster operator owns the result and the cadence; you approve the plan, the voice, and the sequences.
Strategy & Offer
- Positioning & messaging
- Offer and pricing angles
- What to say, to whom
Audience
- ICP & target lists
- Intent & enrichment
- Market & competitor research
Reach
- Prospecting & outreach
- Channels that fit your buyer
- Sequences in your voice
Conversations
- Reply handling & qualifying
- Meetings booked
- Follow-up that never drops
Conversion
- Landing pages & lead magnets
- Proposals and next steps
- What converts, tested
Pipeline
- CRM kept clean
- Pipeline & forecast
- Nothing sits untouched
Authority
- Content, SEO & blog
- Brand & social presence
- Proof and case studies
Control
- Reporting - what moved
- Your approvals and vetoes
- Optimized every cycle
It runs continuously - each cycle compounds.
A home-services company we operate
50 to 110 booked appointments a month.
David runs Comfort Air, an HVAC company. Different trade, same problem: demand that swings with the season and nobody owning the pipeline in between.
A real result from a live client engagement in HVAC, not roofing. We show it because the operating problem is the same one; ask us for a reference call.
Ready when you are
Give your company its own growth account.
One short call - no pitch, no pressure. We tell you straight whether it is a fit, and what it would run for you.
Get my growth planBuild it, or run it
A growth function is expensive to build and manage.
In-house it’s multiple jobs to hire, ramp, tool, and manage. Most roofing companies scope Markster against one growth hire, not a full in-house build.
Build it in-house
Someone to own new businesshire and ramp
A content and SEO leadto manage
CRM and pipeline opsto wire up
A whole growth functionquarters to build
Run it as one system
No headcount, no ramp✓
No separate channel handoffs✓
No contract, cancel any month✓
Target missed after ramp: fee waived, capped at 60 days✓
This is for you if
- You do good work and storm season already books itself
- The schedule swings hard between busy and quiet months
- You want estimates chased and past customers worked without hiring an office team
Not a fit if
- You want to blanket every homeowner in the county
- You chase insurance volume over job quality and fit
- You expect guaranteed jobs regardless of weather and crew capacity
Roofing and exteriors questions
What company owners ask first.
Will this book more jobs than we can crew? +
No. The plan is built around your crew capacity and your schedule. You approve the service area, the offer, and the pace before anything runs, and the cadence slows when the calendar fills.
Do you replace our CRM or estimating software? +
No. We operate around the tools you already use. Your customer list, job history, estimates, and reviews stay yours.
Is this just door-knocking or canvassing automation? +
No. Canvassing is one channel among many, and only if you want it. The system covers targeting, outreach, estimate follow-up, reviews, and reactivation of past customers as one operated loop.
Do you handle insurance or supplement work? +
No. We do not touch claims, scopes, or supplements. We run the growth system; your team owns everything technical and every commercial decision.
Will the outreach sound like us? +
Yes. We build a voice profile from how you already talk to homeowners. You approve the voice and the plan before anything ships.
What does it cost? +
It is fit-based, not one-size. Most owners scope it against one office or marketing hire, not a full team. The plan call gives you the exact number for your area, offer, and operating scope.
Our guarantee
Keep the crews booked when the weather is not doing it for you.
We agree the target, the ramp period, and the acceptance criteria up front. If Markster misses the target after the ramp while you hold up your end, your monthly management fee is waived until we recover the miss, capped at 60 days. Pre-paid, no contract, cancel any month. A named Markster operator owns the result and the cadence; you approve the plan, the voice, and the sequences, new plays always come to you first, and you can steer or veto anything, anytime.
Get my growth plan
Not ready to talk? See how it runs.
You get the plan either way. We only work with roofing companies we are confident we can help. You keep your stack, data, and contacts.