Work That Runs

What actually works in service-company growth

Field notes from building Revenue Engine against real service-company workflows. What the AI can run, where it breaks, and what the customer should keep under control.

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Playbook

Four Andromeda-Era Shifts Broke Most Meta Accounts. This One Returned 21.64×.

A practical Meta Andromeda playbook for service companies: what changed in creative, account structure, optimization, and measurement, including the misses.
July 6, 2026 · Ivan Ivanka
Revenue systems

The Feast-or-Famine Cycle: Why Service Revenue Swings, and the System That Ends It

Discipline, a salesperson, and ads turned on during a slow month all fail for the same reason. The fix is five demand lanes that keep running while you deliver.
June 27, 2026 · Ivan Ivanka
Outbound & deliverability

Never Send Cold Email From Your Main Domain

Cold email from your primary domain puts your real inbox at risk. A dedicated sending domain is the fix: setup, new sender rules, and safe practices.
June 11, 2026 · Ivan Ivanka
AI for growth

The New Logic of Prompting for Gemini 3 and Claude 4.5

Stop over-prompting Gemini 3.0 and Claude. Learn how distributional convergence kills quality and why shorter, constraint-based prompts unlock better reasoning.
November 23, 2025 · Ivan Ivanka
Founder & operations

The Hidden Price of Grinding: Why 70-Hour Weeks Destroy Revenue Predictability

The 70-hour week is a systems problem before it is a time-management problem. See how owner dependence drains judgment, output, and the ability to step away.
November 14, 2025 · Ivan Ivanka
Revenue systems

Sales Process vs Revenue System: What's The Difference

A sales process covers closing. A revenue system also covers finding, nurturing, and retaining customers. Here is the practical difference and how to audit what...
November 11, 2025 · Ivan Ivanka
Sales process

Why Cold Sales Work Like Dating (And Why Rushing Kills Both)

Cold outreach fails when it asks for commitment before earning familiarity. The fix is a staged trust sequence with a clear job for every touch.
May 29, 2025 · Ivan Ivanka
Sales process

Why B2B Sales Deals Die in the Final Stretch

Deals rarely die at the decision. They die in the unowned steps around it: slow follow-up, missing next actions, and handoffs nobody tracks. Here is how to find...
May 29, 2025 · Ivan Ivanka
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What Revenue Engine runs

The eight Revenue Programs

Revenue Engine runs the recurring revenue work across eight connected programs, on the stack a company already uses.

  1. Strategy & Offer
  2. Audience
  3. Reach
  4. Conversations
  5. Conversion
  6. Pipeline
  7. Authority
  8. Control
Put it to work

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Every issue, one real service-company workflow: what the AI ran, what still needed a decision, and what changed. Plays you can adapt, from the systems and evidence behind the work.

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